Why Should Anyone Be Led by You?

Leadership Is a Relationship Between Leaders and Followers

Like all relationships, leadership is a somewhat fragile condition. It must be carefully, constantly cultivated. Yet too many leaders hone prescriptive behaviors outside the context of their followers. They emulate celebrity CEOs or bosses they admire and try to be people they aren’t. As a result, they often fail. If they fail, your organization will, too.

Successful leaders modify their behavior to respond to the needs of their followers and the circumstances they encounter – while simultaneously remaining true to who they are. They demonstrate great leadership – the kind that excites people to extraordinary performance.

Why Should Anyone Be Led by You?™ is grounded in the research and thought leadership of London Business School professor Rob Goffee and Gareth Jones, authors of the best-selling Harvard Business Review article and book of the same name. Our 35-plus years of experience with thousands of clients worldwide ensures that this blended learning experience is engaging, relevant, sustainable, flexible and effective. We will work with you to create a mix of consulting, content and tools to reflect your organization’s most pressing business priorities, culture and workforce.


Throughout the process, leaders work on their own strategic business challenges. They will develop a detailed strategy for “being themselves – more – with skill” to excite the exceptional performance of their teams and colleagues. Since they will have practiced and fine-tuned the application of that strategy to their business issues,the impact on the job is immediate. Plus, leaders will be able to continually:

  • Assess the needs of their followers and modify their leadership approach appropriately
  • Deploy their personal values, strengths and even weaknesses to maximize their effectiveness
  • Size up situations and adapt their leadership behavior to drive results
  • Build a thriving community of aligned, engaged team members
  • Communicate more effectively by considering not only their audience’s needs but also the communication vehicles through which they, personally, are most effective
  • Tap into a peer leadership community and expand their influence beyond their teams

Distinguishing Features

  • An online learning component to make the most of the action learning experience
  • An intensive working session in which short bursts of learning alternate with in-depth business issue analysis and concept application
  • An online reality check on the needs of followers, which gives focus to the Leaders’ personal development strategies
  • Peer coaching and community building
  • Culture-building capabilities that include an online network and resource center, follow-up webinars, expert learning coaches and certification of internal coaches