Organisation Culture
and values

Organisation Culture

The Value of Values

Our client, a Hyderabad based leading pharmaceutical company has grown consistently to become one of the leading manufacturers of Active Pharmaceutical Ingredients (APIs). It is a growth story that is largely unmatched in the Indian pharma industry. While rapid growth and increased profitability for the company were prime interests, the efficiency and orderliness in the company’s day-to-day operations were also critical.

The organisation had defined its values, however it was important for them to bring these values alive and embed them in day-to-day activities.

HR Anexi’s premise to embedding the values was based on the following:

  • Employees need to understand:
  • Why do we need these Values? How do we demonstrate these Values?
  • Leaders need to role-model the Values

Our initiatives were spread over a year.

Phase 1

The very first activity was around developing a common language and understanding of the desirable and undesirable behaviours to living the Values.

Employees took part in a ‘tagline competition’ to generate descriptions of the values in a language that resonated and was meaningful to them. The consolidated output from these workshops were validated at a subsequent senior leadership offsite that HR Anexi also facilitated. In this session, senior leaders worked together to explore what the validated set of ‘future-proofed’ values meant to the organisation and its fast growth trajectory. This led to the documentation of behavioural guideposts to support bringing the values to life through senior role models.

Phase 2

Next, the HR Anexi team worked on cascading the values through a series of interactive workshops for employees to explore the role of values in organisation behaviour and decision making.

Employees were encouraged to discuss the need for Values in their day-to-day work through facilitated conversations around different dilemma-centric situations.

These helped employees clarify acceptable behaviours. ‘Value Champions’ were identified to drill down the concept of values and the importance of adhering to them through a series of interactive, individual and team-based discussions and activities like, Values Bingo, Values Show & Tell and InValuable Miles as well as development Workshops linked to the values for the entire organisation.


Warding Mediocrity Rewarding Meritocracy